On a chopping board cut beef into chunks.
Transfer into a mixing bowl.
Make a solution of the red food color with water and drizzle on the beef and stir until uniformly coated.
Add sea salt, grains of Selim, cloves, black pepper, rosemary and bay leaves.
Mix all ingredients together until you get the right balance.
In an airtight container, make a layer of salt, add meat and salt again.
Do this repeatedly until you acquire about 3 layers.
Cover and store it in the container for about a week, and your beef will be ready to use.
Store in a cool dry place, at room temperature preferably.